Sunday, January 17, 2010

Bitten apple + rainbow = Alan Turing ?

Encontré sin querer este comentario mientras veía este video de YouTube (parte 1 acá):
The Apple logo for Apple computers was inspired by Turing's death. Apple = Poisoned apple + Rainbow colours = his homosexuality.

Hace poco me mandaron un mail que decía que los grafos que usamos actualmente para los números eran así por la cantidad de ángulos que tienen, pero como los ejemplos se me hicieron medio far-fetched y forzados no me la creí. Wikipedia luego confirmó mis sospechas. Pero la teoría del logo de Apple no tiene nada forzado y hasta tiene cierto sentido, con el papel de Turing en la historia de la computación. Pero again, para aclararlo recurrí a Wikipedia, que dice esto:
Apple’s first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff’s “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color, as a way to humanize the company.[122][123]

The original hand drawn logo features Sir Isaac Newton, and one theory states that the symbol refers to his discoveries of gravity (the apple) and the separation of light by prisms (the colors). Another explanation exists that the bitten apple pays homage to the mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide.[124] Turing is regarded as one of the fathers of the computer. The rainbow colors of the logo were rumored to be a reference to the rainbow flag, as a homage to Turing's homosexuality.[125]

However, Rob Janoff stated in an interview that the alternate theories are all wonderful urban legends, but, unfortunately, "B.S." The Apple logo was designed with a bite for scale, so that people would recognise that it was an apple, not a cherry, and the rainbow color was not a coded reference to homosexuality or prism light, but was conceived to make the logo more accessible and represent the fact the monitor could reproduce images in color [126].

Ni modo, si el diseñador dice que no es por eso, qué se le hace jeje. Cool coincidence though. E interesante fact el del primer diseño del logo, que se ve bastante old-school.

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